Camperdown is the hottest new progress in downtown Greenville. Centennial American
Attributes president and Greenville indigenous Brody Glenn shares his vision for the historic
Posted on: July 26, 2021 Current on: July 26, 2021
Craig Brandhorst, [email protected], 803-777-3681
If you want to know how the stars aligned around Greenville, South Carolina, in the
spring of 1876, Brody Glenn can exhibit you. If you want to know how they aligned coming
into the summer months of 2021, he can present you that, too.
But initial, observe the 1998 enterprise administration graduate across the plaza at Camperdown.
Pay attention to him communicate about the ground underfoot, which his family’s development business,
Centennial American Homes, recently transformed into the upstate city’s latest
Today’s Camperdown is a $350 million combined-use, industrial-residential-amusement
complex overlooking Greenville’s common Falls Park. From 1876 to 1959, nonetheless, the
exact same stretch of riverfront was property to Camperdown Mill, at a person time the second-biggest
textile mill in South Carolina.
“All this was the mill village,” suggests Glenn as he guides you below a flutter of white
sail shades towards Falls Tower, the 17-story high increase that anchors the reimagined
room. “My grandmother labored at Camperdown Mill and lived in the mill village, suitable
previous Camperdown Baptist Church. The mill acquired torn down in the 1950s, and shortly thereafter
the Greenville Information creating was developed.”
The previous Greenville News developing is gone now, way too — its offices relocated close to the
corner in 2017 when Brody and his father, David Glenn, ’70, embarked on Camperdown
— but the website proceeds to make headlines, specifically in business enterprise circles.
This spring, Camperdown welcomed its initially tenants, like the nine-tale AC Hotel
and a wave of new eateries. In the months in advance, a still-unnamed 4,500-square-foot restaurant
will open up on the floor ground of Falls Tower (with an enviable deck overlooking Falls
Park), and nearby CBS affiliate WSPA will transfer in up coming door.
And the outlook only increases with altitude. The 18 luxurious apartment areas in Falls Tower,
which were marketed as “shells” to be created-out by the consumer, are 85 percent sold,
and the building’s business place of work space is at 100 per cent occupancy, like
the northwest corner of the seventh floor, which will come to be the new property of Centennial
American Properties. “We’ll move in at the conclude of the summer months,” says Glenn. “Once all people
else is settled in and happy.”
On the Reedy River
If you assume Camperdown is organization as common for Centennial American, feel once again.
Brody and David Glenn have labored on other huge projects in the Greenville place, together with
the small league baseball stadium, Fluor Industry, where by their headquarters has been
located for the previous 14 decades, but the company’s forte is retail, and their footprint
“A lot of what we do on the highway is type of prototypical,” the young Glenn points out.
“We’re a significant Walgreens developer, large Trader Joe’s developer. We establish extremely equivalent
properties all about. With Camperdown, there was a distinctive set of worries.”
But as the outdated saying goes, challenge is option, and as Glenn qualified prospects you past
Falls Tower, the plaza narrows into a sidewalk along the Reedy River downstream,
pedestrians on Liberty Bridge pause for selfies, the falls cascading at the rear of them.
The most gratifying thing is generating our hometown greater, not just for my generation,
but for generations to occur.
“Everybody who will come to Greenville, a person of the first things they do is go to Falls
Park and cross the footbridge,” says Glenn. “But there was no link to the river
from over below, so we redid all of the riverscape on this aspect. No one experienced truly
set it all together in advance of. That was just one of the greatest sights of the web page to
The other massive attraction was the site’s placement between the regular Primary Street
enterprise corridor and the hopping West Finish. Each and every district has loved its have renaissance
in current several years, but prior to the demolition of the Greenville Information creating, the
two finishes of Main Road felt a minor disconnected.
“Greenville has experienced a good deal of momentum for the previous 25 a long time,” suggests Glenn. “What Camperdown
does is join the West Close to downtown. It also produces a location for persons to congregate
and really solidifies Primary Street and the river as the heart of downtown Greenville.”
And the center of Camperdown is the plaza, which is designed to pull folks from each individual
path, whether or not by way of the underground garage or a person of a few pedestrian entry
factors — Broad Road, Main Street or, possibly most enticingly, that pathway up from
“In Greenville, we have a lot of open up passive space, but we didn’t have a great deal of open up
energetic space,” suggests Glenn. “So that was aspect of the intention listed here — to generate lively space
and then give men and women a explanation to appear. When all the things is open, this place will be
lively all the time.”
Stars come out at evening
Camp, a freestanding restaurant on the plaza, has lifted its garage doors. Juniper,
a swanky rooftop gin bar at the AC Hotel, is stirring up cocktails with an eighth-flooring
look at. Insomnia Cookies is open up, also, and there are other bulletins coming. Camperdown
is heating up, and it’s quick to see the plaza’s attractiveness.
An interactive set up by Greenville artist Yuri Tsuzuki casts coloured lights
and generates new music influenced by the appears of a textile mill. Closer to the Principal Avenue
steps, a rust-coloured façade is peppered with very small backlit holes. People stars you
have been promised? Here they are, all set to pop when the sunlight goes down.
“Isn’t that fairly?” states Glenn. “That is the constellation of stars the yr they
opened Camperdown Mills, that gentle sample. There is a internet site where you can enter
in the date and a locale and see in which all the stars were on that evening.”
The stars had been the brainchild of Beau Welling, the project’s land use developer. Other
specifics were being influenced by developments that have caught Glenn’s eye all-around the world.
Those people sail shades, for illustration, were influenced by a thing he observed in a general public sq.
“My father normally informed me the route of the pioneers was strewn with bones,” he explains.
“Everything that we do, in some type or trend, is taken from, or was impressed by,
an additional growth that I have viewed and which is been successful. We just provide it back again
and make it greater.”
What’s superior for Camperdown should really be fantastic for Greenville, suggests Glenn.
“The most gratifying detail is making our hometown far better, not just for my era,
but for generations to arrive,” he points out. “The leaders in advance of me, the enterprise leaders
and the leaders at the Town of Greenville, genuinely concentrated on offering back to their
hometown. It’s been gratifying for me personally to consider to follow in their footsteps.”
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